portfolio
the good, the great, the not so bad.
Remember to stay on the trail. Or don’t. It’s just a website, so choose your own adventure.
since you asked
my favorite design project.
dive on in
landing pages, ads & emails.
Vivrelle luxury creative strategy pitch
Developed a more strategic creative direction for Vivrelle that aligned tiered membership messaging, aspirational visuals, and post-click experience into one cohesive pitch.
Total Bourbon creative strategy pitch
Repositioned Total Bourbon around its strongest differentiator by building a creative strategy focused on gifting, personalization, and premium experience.
Open Road Resorts creative strategy pitch
Shape a growth-ready creative system for Open Road Resorts by pairing destination appeal with the comforts and consistency travelers actually book for.
Black Propeller site redesign
Led a full website redesign for Black Propeller that modernized the brand, clarified its value, and built a more scalable digital experience across marketing pages, case studies, and landing pages.
Leafside creative strategy pitch
Built a retention-minded creative strategy for LeafSide that reframed their meals from occasional purchase to easy health habit.
Icaro yerba mate tea giveaway
Designed the Meta ads, email, and landing page to launch Icaro Tea's giveaway promotion end-to-end.