portfolio
Icaro yerba mate tea giveaway
Designed the Meta ads, email, and landing page to launch Icaro Tea's giveaway promotion end-to-end.
context
Understand problem, people and goals
approach
Build a direction with purpose
design
Shape ideas into thoughtful visuals
refinement
Test, tweak and improve what works
takeaways
Learn, adapt and carry it forward
context
brewing up buzz for a giveaway.
Icaro needed one campaign that could do three different jobs at once: stop the scroll on Meta, re-engage an existing email list, and convert that attention into actual giveaway entries on a dedicated landing page.
approach
one idea, three channels.
With three touchpoints working together, the goal was to keep the entry mechanic dead simple while still giving the brand's playful, nature-rooted personality room to show up in the visuals.
design
consistent look, three different jobs.
Each piece had to earn its place: the Meta ads needed to make the offer clear in under a second, the email needed to feel like a reward for people who already knew the brand, and the landing page needed to convert that attention into an entry with as little friction as possible.
Leafside creative strategy pitch
I built a retention-minded creative strategy for LeafSide that reframed their meals from occasional purchase to easy health habit.
turning AI rollout into real adoption
Training six agencies to actually use new AI.
Vivrelle luxury creative strategy pitch
I developed a more strategic creative direction for Vivrelle that aligned tiered membership messaging, aspirational visuals, and post-click experience into one cohesive pitch.