2026
hut to hut dolomites trek
A 5 day hut-to-hut hike in the dolomites, filled with as much pasta, cribbage games and via ferrata's I could squeeze in.
2023 - 2026
creative director.
black propeller
Grew Black Propeller's design department from one designer to seven, building the hiring, training, and creative operations systems from scratch.
Offshore restructuring: Led a 2025 shift from 5 onshore designers to a lean 2-person team plus Pixis's offshore GRT, saving ~$210K annually.
Creative strategy: Retrained onshore designers into Creative Strategists, launching a new performance-reporting and A/B testing deliverable.
Output & results: Designed 200+ landing pages, supported 50+ pitches, and helped close $94K in monthly recurring revenue.
2022
snook while flats fishing the everglades
Almost eaten by sharks? Maybe. Was it worth it for this catch? I'd say most likely.
2021 - 2023
digital designer
& senior designer.
black propeller
Joined Black Propeller as its first and only designer, laying the groundwork for the agency's entire design department.
Founding designer: Designed landing pages, paid social/search creative, and email templates for paid acquisition campaigns.
Fast growth: Promoted to Senior Designer within the first year as scope and results grew.
2020
started my own art company.
We love a Covid project, and Pressed Prints was mine. Crafted unique prints using flowers dipped in ink, pressed onto a canvas. Craft fairs became my jam!
2020
early design roles.
the hub project & mojo creative digital
Designed digital creative for political campaigns and worked contract graphic design across client projects.
2019 - 2020
americorps volunteer program coordinator.
tumbleweed
Built a volunteer program for a nonprofit serving at-risk and homeless youth.
2019
became a regular at yellowstone
Visited Yellowstone National park 4 separate times while living in Montana for a year.
bounce around
check out some case studies.
Leafside creative strategy pitch
I built a retention-minded creative strategy for LeafSide that reframed their meals from occasional purchase to easy health habit.
turning AI rollout into real adoption
Training six agencies to actually use new AI.
Vivrelle luxury creative strategy pitch
I developed a more strategic creative direction for Vivrelle that aligned tiered membership messaging, aspirational visuals, and post-click experience into one cohesive pitch.
2026 - Present
director of creative operations.
stellar & black propeller
Leading creative operations across Stellar's network of Pixis-owned agencies while continuing to direct creative for Black Propeller.
Cross-agency operations: Partnering with Creative Directors at 6 sister agencies to centralize tooling, SOPs, and workflows into one shared model.
Pixis x Google AI initiative: Representing Stellar in client discovery across 8 agencies, shaping the roadmap for Google's AI creative tools in Adroom.
Training & enablement: Leading cross-department trainings, including a multi-week Adroom series reaching ~28 people across the network.