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case studies

systems, structure & scalable wins.

Dive in and learn how I’ve built process, shaped team culture and scaled creative output beyond just design. Pretty cool stuff.

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this is a good one

turning an algorithm update into a sales advantage.

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there's more where that came from.
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turning a team cut Into a scalable creative engine

How restructuring saved six figures without losing quality.

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turning AI rollout into real adoption

Training six agencies to actually use new AI.

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turning an algorithm update into a sales advantage

How an algorithm shift became our sales edge.

summary

career experience.

These are a few of the systems and wins I'm proudest of, but they're only part of the story.
My full path, from first design hire to Director of Creative Operations, lives on my resume.

bounce around

check out some case studies.
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Leafside creative strategy pitch

I built a retention-minded creative strategy for LeafSide that reframed their meals from occasional purchase to easy health habit.

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turning AI rollout into real adoption

Training six agencies to actually use new AI.

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Vivrelle luxury creative strategy pitch

I developed a more strategic creative direction for Vivrelle that aligned tiered membership messaging, aspirational visuals, and post-click experience into one cohesive pitch.

lace up your boots

would love to chat more.

Got something in mind? Let's chat and see where we can take it together.

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